Overview

The Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote our client’s products and services. This role requires a blend of creative, technical, and analytical skills to effectively manage our online presence, drive engagement, and increase sales. The ideal candidate will have a strong background in web design, social media management, content generation, and digital sales.

Key Responsibilities:

1. Web Design and Management:
   • Design and maintain the company’s website, ensuring it is visually appealing, user-friendly, and optimized for search engines (SEO).
   • Collaborate with developers to implement new features and ensure website functionality and
   • Monitor website traffic and performance metrics, making necessary adjustments to improve user experience and conversion rates.
   • Ensure website content is current, accurate, and aligned with our brand and marketing

2.  Social Media Management:

• Develop and execute social media strategies across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to increase brand awareness and engagement.
• Create and curate high-quality content that aligns with the company’s brand voice and marketing goals.
• Monitor social media trends, track performance metrics, and adjust strategies to optimize
• Engage with the online community, responding to comments, messages, and inquiries in a timely and professional manner.

3.  Content Generation:

• Develop and manage a content calendar to ensure a consistent flow of engaging content across all digital channels.
• Write and edit blog posts, articles, newsletters, and other marketing
• Collaborate with graphic designers, videographers, and other content creators to produce multimedia content.
• Optimize content for SEO to drive organic traffic and improve search engine
• Ensure all content is brand-consistent in terms of style, quality, and tone of

4.  Digital Sales and Requests:

• Implement and manage digital sales strategies to generate leads and drive online.
• Handle customer inquiries and requests received through digital channels, providing exceptional customer service and support.
• Utilize CRM systems to track and manage customer interactions, sales leads, and conversion.
• Analyze sales data and customer feedback to identify opportunities for improvement and
• Develop and implement email marketing campaigns to nurture leads and engage with

Core Competencies

• Proficiency in web design tools (e.g., WordPress, HTML/CSS, Adobe Creative Suite).
• Strong understanding of social media platforms, analytics, and
• Excellent writing and content creation
• Experience with digital marketing tools (e.g., Google Analytics, SEO tools, email marketing platforms).
• Strong analytical skills and data-driven decision-making
• Excellent communication and interpersonal
• Ability to stay current with digital marketing trends and the best practices

Qualifications:

• Bachelor’s degree in IT, Marketing, Communications, Graphic Design, or a related
• Proven experience in digital marketing, web design, social media management, or a similar
• Strong portfolio showcasing web design, social media campaigns, and content creation
• Ability to manage multiple projects and meet deadlines in a fast-paced
• Experience with CRM software and email marketing tools is a
• Knowledge of the safari or travel industry is a strong