Senior Sales Manager

  • Location:
  • Salary:
  • Job type:
  • Posted:
    12 months ago
  • Category:
    Distribution, FMCG, Manufacturing
  • Deadline:
    March 1, 2022


Our client Is manufacturing and distributing in-house brands. They distribute products for MNCs & NCs premium brands such as Airtel, Bidco, Kakira Sugar, Kenafric Industries, Kenafric Manufacturing, Krystaline Salt, Nile Breweries, Pepsi, Varta, Weetabix, and 3M.


Duty Station: Kampala

Territory:  Kampala Metropolitan


Education: Commerce Graduate or MBA in Sales & Marketing

Experience: Minimum 3 Years’ experience in relevant position (Preferred experience of E.A.)

Age Limit: 30 to 35 Years


Job Description & Responsibilities

The Senior Sales Manager implements sales strategies within specific or geographical areas and oversees the sales activities to ensure sales target achievement.

Key Responsibilities:

  • Manage, guide, develop, coach, control, and motivate the sales teams to develop their skill to ensure that a high professional standard is achieved and monthly sales and KPIs (Key Performance Indicators) targets are met.
  • Implement and monitor the sale strategies and plans in line with set internal guidelines to meet the specific annual sales targets of the business.
  • Continually assess current business distribution channels, develop, and evaluate their performance and manage conflict ensuring alignment with territory plans.
  • Forecast sales, develop “out of the box” sales strategies/models, and evaluate their effectiveness.
  • To ensure that the distributors, Sub-Distributors, and Stockists adhere to the contractual obligations.
  • Update customer database regularly.
  • Identify emerging (developing) markets and market shifts (Changing) while being fully aware of new products and competition status.
  • Undertake market intelligence and identify all new business opportunities to expand the business.
  • Manage the order review process, including pricing adherence and customer needs.
  • Ensure distribution efficiency and effectiveness in the assigned region.
  • Prepare and submit weekly & monthly Sales reports by sales areas.
  • Conduct periodic reviews of both the distributor and sales team to ensure performance improvement.
  • Ensure sales growth by segment.
  • Propose innovative ideas to increase market share.
  • Conduct promotional activities & product launches.
  • Ensure distributors, Sub-distributors, and stockist profitability.
  • Educating sales team with presentations of strategies, seminars, and regular meetings.
  • Reviewing expenses and recommending improvements.
  • Identify hiring needs, select and train new salespeople.
  • Prepare and review the annual budget for the area of responsibility.
  • Increasing brand awareness for the company within the community.
  • Ensure that all company vehicles are maintained in a clean and safe operating condition.
  • Takes up and performs any other duty as it may be assigned.