Overview

Job Title: Marketing Manager – Micro finance

Reporting to: Head of Research and Business Development

JOB SUMMARY
Marketing Manager, his/her role will be to develop and implement effective marketing and public relations strategies, to promote the banks’ products and services, enhance its brand image, and attract new customers. She/he will be responsible for managing the bank’s marketing campaigns, building strong relationships with key stakeholders, and ensuring consistent communication across various channels inside the organization.

ESSENTIAL DUTIES

• Develop comprehensive marketing strategies and plans aligned with the bank’s goals and objectives.
• Maintain and enhance the bank’s brand image and reputation. Ensure consistent branding across all communication channels, including print, digital, and social media.
• Plan and execute advertising campaigns to increase brand visibility and attract new customers.
• Manage relationships with advertising agencies and vendors, negotiate contracts, and oversee the production of marketing collateral.
• Monitor key performance metrics, analyze data, and make data-driven decisions to optimize campaigns.
• Monitor market trends; research consumer markets to competitors, activities to identify opportunities and key issues.
• Implement and develop reports on qualitative and quantitative surveys and data analysis.
• Implement and promote corporate social responsibility (CSR) projects that align with organizations’ mission and support institutional objectives.
• Develop and implement digital marketing strategies, including website management and social media marketing.
• Develop and maintain relationships with media outlets, journalists, influencers, Create press releases, media kits, other PR materials, manage the marketing and PR budget.
• Track expenses and analyze Return on Investment (ROl).
• Prepare regular reports on marketing activities, campaign performance, market trends and Present findings and recommendations to senior management.
• Manage organizations’ events and coordinate bank-sponsored events, conferences, and community outreach programs.
• Build and maintain relationships with key stakeholders, such as government agencies, community organizations, and industry associations.
• Collaborate with internal teams including sales, operations, and product development, to align marketing efforts with business objectives.
• Ensure that organizations’ strategy, management messages and key global initiatives are communicated throughout the bank.

 QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or a related field. A master’s degree is a plus
• Knowledge of Media Channels and Marketing Strategy, including strong knowledge of marketing principles , brand management, and digital marketing strategies.
• Proven experience in marketing and public relations, preferably in the banking or financial services industry at least 3years.
• Experience in market research
• Experience in client and partners relationships.
• Proficiency in using marketing tools and software.